Sponsorship Opportunities
The Hickory Christmas Show is the area’s largest paid event, preparing to welcome 15,000 guests.
Partner With Us
Past attendance has exceeded 12,000 people. For local businesses, this creates an excellent opportunity to connect with thousands of active community members while supporting an event that has quickly become a beloved Hickory holiday tradition.
EXCLUSIVE SPONSOR SPACES
A Physical Presence in Sponsor Row
Silver, Gold, and Platinum sponsors have the option to have a physical presence at the show with a booth located in our prominent Sponsor Row.
Depending on your sponsorship level, booth spaces are 8′ x 10′ or 8′ x 20′ and include an 8′ backdrop and 3′ sidewalls.
Use your space to display signage, share information, meet attendees, or hand out branded items, shopping bags, candy, or other giveaways. You can staff your booth throughout the show or simply use it as a branded display—the choice is yours.
- Prime high-foot-traffic positioning
- Professional 8'x10' or 8'x20' space layout
- Direct engagement with festive local crowds
Sponsorship Packages
Copper Tier
$300
A simple way to support the Hickory Christmas Show while sharing the experience with your employees, customers, or guests.
- 4 Weekend Event Passes
- Additional Tickets available at 50% off
- Small logo on the Hickory Christmas Show website
-
Logo on the Sponsor Page in the printed Event Guide
Silver Tier
$1,500
Build your visibility before the show and have the opportunity to connect with attendees in person.
- 25 Weekend Passes
- Medium logo on the Hickory Christmas Show website
- Logo on the Sponsor Page in the printed Event Guide
- Newsletter advertisement
- Optional 8' x 10' booth in Sponsor Row
Gold Tier
$2,500
Our most popular sponsorship level combines strong promotional exposure with a substantial presence at the show.
Gold sponsors also have the opportunity to associate their brand with one of the Hickory Christmas Show’s signature features.
- 50 Weekend Passes
- Large logo on the Hickory Christmas Show website
- Logo on the Sponsor Page in the printed Event Guide
- Newsletter advertisement
- Featured Sponsor Spotlight in the newsletter
- Optional 8' x 20' booth in Sponsor Row
- One Featured Sponsorship: Vendor & Performer Lanyards, North Pole Performance Stage, Santa Stage, Santa's Workshop, or Shuttle Service
Platinum Tier
$10,000
Our premier level of partnership, designed for a business that wants maximum visibility and a strong association with the Hickory Christmas Show before and during the event.
- Sponsor provides printed materials. Expected attendance: approximately 12,000–15,000.
- Premier Sponsor recognition across major Hickory Christmas Show advertising and promotional materials
- 200 Weekend Passes
- Premier logo placement on the Hickory Christmas Show website
- Logo on the Sponsor Page in the printed Event Guide
- Large advertisement in the printed Event Guide
- Newsletter advertisement
- Featured Sponsor Spotlight in the newsletter
- Optional 8' x 20' booth in Sponsor Row
- One Featured Sponsorship: Vendor & Performer Lanyards, North Pole Performance Stage, Santa Stage, Santa's Workshop, or Shuttle Service
- Opportunity to provide a flyer or promotional piece for distribution to every attendee* (Sponsor provides printed materials. Expected attendance: approximately 12,000–15,000.)
- Additional prominent on-site sponsor recognition
Choose Your Featured Sponsorship
Gold and Platinum sponsors can select one of our highly visible show features to sponsor:
Vendor Lanyards
Your logo goes wherever our vendors and performers go throughout the weekend.
North Pole Stage
Associate your brand with live entertainment throughout the show.
Santa Stage
Sponsor one of the most recognizable and photographed areas of the entire event.
Santa's Workshop
Put your brand alongside one of our popular family experiences.
Shuttle Service
Gain visibility while helping make the show more convenient for our guests.
Secure Your Choice Today
Looking for Something Different?
Have a creative sponsorship idea? Want to combine several opportunities or build something specifically around your company’s goals?
We’d love to talk.
We can work with you to create a custom sponsorship package that puts your business in front of Hickory Christmas Show attendees in a way that makes sense for your brand.